Ad & Video gallery

CM Movie

「Run. Sing. Think.」
For cars that run, sing, and think.

In 2024, Sumitomo Wiring Systems, Ltd. has created a new commercial video.
The new commercial uses stylish images and catchphrases
to show how Sumitomo Wiring Systems will contribute
to the future mobility society through products such as wiring harnesses,
based on the Purpose announced by SWS in January 2024.

30-second

15-second

Thoughts on the catchphrase

The catchphrase expresses that wiring harnesses will have a significant impact on the entire automobile/mobility society by further deepening the harness technology beyond its role as “the blood vessels and nerves of the car,” by comparing it to the human actions of “Run, Sing and Think.
As the mobility society is currently undergoing a once-in-a-century transformation, we hope that our technology, which has been passed down from generation to generation, will infuse new sensitivity and intelligence into cars, enabling them to perform in ways never seen before, and transforming them into entities that will bring affluence and joy to the entire mobility society in the future. This is what we hope to achieve with our technology.

「HARNESS PRIDE」

The theme is our pride in wire harnesses, which are our core strength.
This commercial video features actual employees of the Sumitomo Wiring Systems Group.
Through their genuine expressions, the video conveys their technical expertise, passion,
and commitment to creating products that connect to the future. We are dedicated to continuous
growth and are ready to take on new challenges while keeping our focus on the future.

30-second

TV Program

Program Outline

In December 2024, our employees will appear on Nagoya Television Broadcasting for a total of four weeks. Employees working in our various business divisions will appear on the program to introduce their work, initiatives, and personal lives, as well as to share their thoughts on what they value in order to create the future by relating our group's perspectives.